Essentia Beauty Wins IT Packaging Award at MakeUp in NY

09.24.24

Essentia Beauty's New Age Palette is the winner.

Essentia Beauty’s New Age Palette is the Packaging Winner this year at MakeUp in NewYork's IT Awards.
 
The New Age Palette is a part of the supplier's range of mono-material and refillable palettes with a user-friendly sliding system. It has a double refill capacity, featuring two interior compartments. One is dedicated to frequently used colors and the other to seasonal/trend shades. 

The palette also has a removable lid to allow to change the decoration due to Essentia Beauty's trademarked 3D Metamorphosis printing technology that uses fabric coatings.
 
Daniel Saclier, Jury member for the IT Awards, commented on the palette, saying, "Desirability and personalization are essential to the success of refillable packaging...from three-dimensional effects to special finishes and textures, the aim is to transform the packaging into an object of desire.”