02.25.15
L'Oreal's Redken has won a packaging innovation award for its Blonde Idol Custom Tone Daily, a product in a dual chamber package by VariBlend. The product took home the award in the Hair & Hygiene category. PCD (Packaging Perfumes, Cosmetics & design) Congress presented the award to the brand. Winners were chosen by a panel of industry experts.
Robert Brands, president/CEO, VariBlend, commented: “The jury’s selection of Redken’s innovative packaging platform, our first partnership with Redken, demonstrates the international appeal of custom-blending technology that delivers true added value to customers and consumers alike.”
The six-position, custom-blending design of The VariBlend system allows end-users to design a personalized six-week hair regimen by simply turning the dispenser head one stop each week to gradually dial in more color. The package can be set to dispense the product in six different positions. The design is ideal for “regimen-based” product categories that deliver a different multi-element formula over time. In addition to hair care, the package can be utilized for skin care, sunless tanning, and more.
“Our partnerships with forward-thinking customers build brands and delivers exceptional return on investment. And consumers love our custom-blending feature because it is accurate, easy to use and reliable,” adds Brands.
Robert Brands, president/CEO, VariBlend, commented: “The jury’s selection of Redken’s innovative packaging platform, our first partnership with Redken, demonstrates the international appeal of custom-blending technology that delivers true added value to customers and consumers alike.”
The six-position, custom-blending design of The VariBlend system allows end-users to design a personalized six-week hair regimen by simply turning the dispenser head one stop each week to gradually dial in more color. The package can be set to dispense the product in six different positions. The design is ideal for “regimen-based” product categories that deliver a different multi-element formula over time. In addition to hair care, the package can be utilized for skin care, sunless tanning, and more.
“Our partnerships with forward-thinking customers build brands and delivers exceptional return on investment. And consumers love our custom-blending feature because it is accurate, easy to use and reliable,” adds Brands.
