10.15.15
Birchbox, the company that put subscription beauty boxes in the limelight has now developed and launched its own color cosmetics line, called LOC (Love of Color). The makeup line, with “bold, highly pigmented products” from the beauty and grooming retailer was fully conceptualized and developed in-house.
For its debut Fall/Winter 2015 collection, Birchbox collaborated with Birchbox beauty expert and YouTube beauty star Tati Westbrook, to curate 10 on-trend shades for the upcoming season.
The collection features two products in multiple colors: Vibrant Matte Lipstick ($8 each), and One & Done Eyeshadow Stick ($10 each)—with more SKU's launching shortly. The sticks are described as “lowmaintenance yet highimpact,” designed in a compact size to last for the season, allowing customers to stay on trend and experience more colors at an attainable price point.
All LOC products are all cruelty- and parabenfree, and are also available in five value sets ranging from $18—$46.
For its debut Fall/Winter 2015 collection, Birchbox collaborated with Birchbox beauty expert and YouTube beauty star Tati Westbrook, to curate 10 on-trend shades for the upcoming season.
The collection features two products in multiple colors: Vibrant Matte Lipstick ($8 each), and One & Done Eyeshadow Stick ($10 each)—with more SKU's launching shortly. The sticks are described as “lowmaintenance yet highimpact,” designed in a compact size to last for the season, allowing customers to stay on trend and experience more colors at an attainable price point.
All LOC products are all cruelty- and parabenfree, and are also available in five value sets ranging from $18—$46.
