02.11.16
The National Retail Federation estimates that 27.9% of consumers are shopping online for Valentine’s Day. The majority of consumers surveyed say they will visit department stores for gifts - and, this year is expected to break all spending records.
Bing reports that Valentine’s Day-related searches online began on February 1st - and are expected to be on the rise until the big day. Searches typically spike during the final week, as shoppers look for gift ideas - and that’s when marketers can expect the highest click-through rates on Valentine’s Day related ads.
Beauty brands, and retailers including Sephora, are ready with a slew of cute V-Day packaging designed to catch shoppers’ attention.
And - where are Millennials shopping for beauty products, year ‘round? They are shopping on a mobile device, Mintel reports.
Read More
Infographic: Mintel Compares Planned Vs. Unplanned Purchases
Infographic: What a Girl Wants in 2016
Bing reports that Valentine’s Day-related searches online began on February 1st - and are expected to be on the rise until the big day. Searches typically spike during the final week, as shoppers look for gift ideas - and that’s when marketers can expect the highest click-through rates on Valentine’s Day related ads.
Beauty brands, and retailers including Sephora, are ready with a slew of cute V-Day packaging designed to catch shoppers’ attention.
And - where are Millennials shopping for beauty products, year ‘round? They are shopping on a mobile device, Mintel reports.
Read More
Infographic: Mintel Compares Planned Vs. Unplanned Purchases
Infographic: What a Girl Wants in 2016
