Beauty Packaging

Cosmetics

Rare Beauty to Host Pop-Up Event with Sephora UK

Dreamland events will take place in London and feature the new Soft Pinch Matte Bouncy Blush.

Rachel Klemovitch, Assistant Editor 03.28.25

Skin Care/Sun Care

SPF Brand Ultra Violette Expands into the U.S. with Sephora

The brand’s 6 ‘Skinscreens’, including the new Vibrant Screen will be available in 592 locations and online.

Beauty Packaging Staff 03.13.25

Health and Beauty

Violette_FR Launches at Sephora

The brand will soon be available in the U.S. and Canada under Sephora’s ‘Next big Thing’ section.

Beauty Packaging Staff 02.21.25

Sephora Debuts ‘Beauty & Belonging’ Film

Directed by Anastasia Mikova, this exclusive film celebrates stories of diversity and inclusivity from around the world.

Beauty Packaging Staff 01.28.25

Skin Care/Sun Care

Korean Skincare Brand Aestura Launches at Sephora

The brand is a dermatologist-recommended brand proven to strengthen, protect, and hydrate the skin.

Beauty Packaging Staff 01.24.25

Cosmetics | Health and Beauty

Sephora Debuts ‘Faces of Music’ Documentary Series with Musical Artists

Streaming on Hulu, this new series features Chappell Roan, Victoria Monét, and Becky G as they talk about their relationship with beauty and music.

Beauty Packaging Staff 01.23.25

Sephora to Redesign All NA Stores

Over 700 stores will be updated to include mobile checkout, modular fixtures, and a beauty studio set to the side.

Beauty Packaging Staff 01.20.25

Sephora Appoints New President of Europe and the Middle East

Lacoste exec Catherine Spindler succeeds Sylvie Moreau, effective January 27.

Beauty Packaging Staff 01.17.25

Health and Beauty

Sephora Canada Partners with Canada’s First WNBA Team

Toronto Tempo players will feature the Sephora Canada logo on the team’s jerseys and be the team’s official beauty partner.

Beauty Packaging Staff 01.13.25

Skin Care/Sun Care

Sofie Pavitt Face Launches at Sephora

Studio-grade, acne-targeted skincare products will be in stores and online starting December 26.

Beauty Packaging Staff 12.20.24

Sephora Announces 2025 Accelerate Program Cohort

The program celebrates a decade with 8 BIPOC brands in this year’s class.

Beauty Packaging Staff 12.12.24

Cosmetics

E.l.f. Cosmetics Launches at Sephora Mexico

This will be e.l.f.’s first time in Sephora and includes the brand’s ‘viral Holy Grails’.

10.10.24

Health and Beauty

Rare Beauty Celebrates World Mental Health Day With Sephora for the 2nd Year in a Row

On October 10, Sephora will donate 100% of Rare Beauty product sales to the Rare Impact Fund.

10.02.24

Weekly Recap: ELC’s Offer, MUSE Cohort, Sephora x TikTok & More

The most viewed news on our site for the week ended September 21, 2024.

09.23.24

Sephora Promotes Delphine Herve to CFO of North America

Herve is Sephora’s first female CFO and succeeds Christophe Le Boterf.

09.20.24

Health and Beauty

The Sephora x TikTok Incubator Program Promotes the Beauty and Music Space

This first-of-its-kind partnership aims to elevate Sephora Sounds artists and educate Sephora Accelerate brands.

09.13.24

Cosmetics | Health and Beauty | Skin Care/Sun Care

Luxury Beauty Brand Sarah Creal Launches in Sephora

The brand offers makeup and skincare essentials for women 40 and over.

09.04.24

Apply to the Sephora Accelerate 2025 Brand Incubator Program

Calling all BIPOC beauty brand founders! Enter by September 23rd to win the opportunity of a lifetime—to launch with Sephora.

09.03.24

Hair Care

Fenty Hair by Rihanna Debuts Exclusively at Sephora

Starting September 3, Sephora will offer Rhianna’s extended beauty line—Fenty Hair.

08.28.24

Cosmetics

Haus Labs by Lady Gaga Launches in Sephora at Kohl's

This expansion includes all Triclone Skin Tech Foundation and Triclone Skin Tech Hydrating + Depuffing Concealer shades.

08.26.24

Health and Beauty

Sephora Cuts Jobs in China

These cuts reflect the ongoing economic slowdown.

08.23.24

Hair Care

Sienna Naturals Haircare Brand Launches at Sephora

The brand focuses on the unique needs of textured hair types.

07.29.24

Skin Care/Sun Care

ISDIN Skincare Launches in Sephora U.S.

This is the company’s first presence in a physical store in the U.S.

07.25.24

Sephora Announces Location and Theme for the 2024 SEPHORiA Experience

This beauty event will take place in Atlanta, GA this fall with a Beauty Funhouse theme.

07.15.24

Cosmetics | Fragrances

Sephora Opens First UK Store Outside of London

The new Manchester store follows the launch of the Stratford Westfield shopping center in November 2023.

05.22.24

Skin Care/Sun Care

Sephora Launches Drunk Elephant in Mainland China

Drunk Elephant is available online and in 250 stores across Beijing, Shanghai, Guangzhou, and Chengdu, with plans to expand into 300 stores by the end of 2024.

04.26.24

Sephora Ranks Highest Among Beauty Retailers in 2023

See who else made the top 10.

04.24.24

Fragrances

Henry Rose Launches Exclusively at Sephora Canada

Michelle Pfeiffer’s Henry Rose offers genderless fine fragrances, now available in Canada.

04.16.24

Sephora Names Xia Ding as Managing Director of Sephora Greater China

Xia Ding will lead the business in Mainland China and Hong Kong SAR.

04.16.24

Cosmetics | Health and Beauty

Haus Labs By Lady Gaga Now Available in Europe with Sephora

Two new products and 51 shades of the Triclone Skin Tech Foundation are now sold across 12 EU countries.

03.26.24

Cosmetics | Health and Beauty

Sephora Exits the South Korean Market

Online, mobile app and in-store operations will begin to wind down starting May 6.

03.22.24

Design Capabilities | Skin Care/Sun Care

Innisfree Rebrands for the US Market—& Doubles Distribution at Sephora

The K-beauty brand's new look conveys its clean formulas.

03.21.24

Cosmetics | Health and Beauty

Judge Dismisses Sephora ‘Clean Beauty’ Lawsuit

The case against Sephora’s ‘Clean at Sephora’ cosmetics label is dropped for lack of misleading marketing evidence.

03.20.24

Sephora Launches Worldwide Brand Signature

“We belong to something beautiful” becomes Sephora’s worldwide brand signature.

03.08.24

Cosmetics | Health and Beauty

Basma Beauty Enters Sephora

The popular TikTok brand debuts in the color category with products developed with the help of its social media followers.

03.04.24

Hair Care

Mane Haircare Expands into Sephora

15 Mane products including tools and accessories are now available through Sephora in the U.S. and Canada.

02.20.24

Discuss Sustainability with Credo, Sephora, & Ulta Execs

Leading beauty retailers will participate in a discussion with Pact Collective about designing packaging for recycling.

02.09.24

Skin Care/Sun Care

Elemis Skincare Expands into Sephora U.S.

Elemis’ pro-collagen products will be available in the U.S. in-store and online starting February 16.

02.08.24

L’Oreal, Chanel, Sephora and 8 More Join a New Sustainability Coalition

French companies form a new alliance to collect back packaging.

01.30.24

Cosmetics | Skin Care/Sun Care

Weekly Recap: Sephora Chief Digital Officer, Bath & Body Works Reformulates, CES Keynote & More

The most viewed news on our site for the week ended January 20, 2024.

Charles Sternberg, Associate Editor 01.22.24

Sephora Names New Global Chief Digital Officer

Anca Marola offers experience from LVMH as an executive and succeeds Marc Abergel.

01.16.24

Hair Care

Vegamour Launches in Sephora Across Canada

Marks a significant expansion for Vegamour in the North American market.

01.08.24

Cosmetics | Personal Care | Skin Care/Sun Care

Weekly Recap: Sally Hansen Nail Stickers, Sephora Birthday Gifts, K18 Acquisition & More

The most viewed news on our site for the week ended January 6, 2024.

Charles Sternberg, Associate Editor 01.08.24

Cosmetics

Sephora Unveils 2024 Birthday Gift Options

Members of the Beauty Insider program can receive these gifts during their birthday month.

01.03.24

Cosmetics | Skin Care/Sun Care

Iris&Romeo Expands into Sephora

The ‘clean’ beauty brand’s hero essentials will launch on Sephora’s website on December 26th.

12.19.23

Cosmetics | Hair Care | Skin Care/Sun Care

Sephora Announces Participants for 2024 Accelerate Brand Incubator Program

The cohort includes eight BIPOC brand founders spanning hair care, makeup, skincare and fragrance.

12.12.23

Fragrances

DedCool Introduces New Sephora-Exclusive Fragrance

Sunlit Blooms evokes sunshine and fresh florals.

12.05.23

Cosmetics

Sephora Hosts SEPHORiA Beauty Event in China

The consumer-focused event featured 146 new products from 52 premium beauty brands, along with 12 masterclasses hosted by beauty experts.

11.21.23

Cosmetics

Sephora to Expand Its Presence in India

Reliance Retail Ventures Limited has been given exclusive rights to build and enhance Sephora's presence in India across channels.

11.06.23

Cosmetics

Selena Gomez's Rare Beauty Partners with Sephora to Support Youth Mental Health

The retailer will donate 100% of Rare Beauty product sales to the Rare Impact Fund on World Mental Health Day.

10.05.23

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March 2025

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