04.26.16
Galderma Laboratories has revealed Cetaphil's new look, which has already rolled out to retailers nationwide.
The company desribes the brand's new look as a packaging upgrade, featuring updated graphics and a new logo, which is shown above.
"These upgrades aim to provide a more simplified shopping experience at shelf," the brand states. The new look aims to clarify the product benefits for the consumer. The updates help improve product selection by differentiating between Cetaphil's cleansers and moisturizers - the cleansers have blue caps, while the moisturizers are green. The redesign clearly conveys each product's skin type.
Miles Harrison, President and General Manager of Galderma for North America, continues to explain, "The packaging upgrade of the Cetaphil portfolio signifies a new phase of growth for the brand as we continue to launch new and innovative skin care solutions for women, men, babies and families across the country. For more than 65 years, Cetaphil has helped consumers improve the way they care for their skin, and in turn we want to improve their shopping experience."
The company desribes the brand's new look as a packaging upgrade, featuring updated graphics and a new logo, which is shown above.
"These upgrades aim to provide a more simplified shopping experience at shelf," the brand states. The new look aims to clarify the product benefits for the consumer. The updates help improve product selection by differentiating between Cetaphil's cleansers and moisturizers - the cleansers have blue caps, while the moisturizers are green. The redesign clearly conveys each product's skin type.
Miles Harrison, President and General Manager of Galderma for North America, continues to explain, "The packaging upgrade of the Cetaphil portfolio signifies a new phase of growth for the brand as we continue to launch new and innovative skin care solutions for women, men, babies and families across the country. For more than 65 years, Cetaphil has helped consumers improve the way they care for their skin, and in turn we want to improve their shopping experience."
