07.21.16
Elizabeth Arden Red Door Spa has a new name — The Red Door Salon & Spa.
A new ad campaign is promoting the luxury day spa’s new name, logo and new services. The company is expanding the brand to include more beauty and wellness services.
Many of its salons and spas offer a new treatment menu with a wide range of services – from quick beauty touch-ups to total mind and body rejuvenation. The day spa now offers therapeutic manicure and pedicure services, and Elizabeth Arden PRO Renewal — a new, ultra-active, cosmeceutical-grade facial.
Outside of its spa locations, The Red Door by Elizabeth Arden has launched The Red Door At Work program, designed to offer working professionals the quick convenience of beauty and wellness services – nails, hair styling, and massage – in corporate offices. Thr program available in New York City, Chicago, Boston, and launching soon in Washington, D.C.
Todd Walter, chief executive officer, said, "Elizabeth Arden created the spa experience over a century ago based on her philosophy that beauty and wellness can work in harmony to enrich lives. This vision rings true today as we take The Red Door to the next level.
Walter continues, "Focusing on meeting our guests' needs never stops, and our guests now live and work in an always-on society. The Red Door by Elizabeth Arden is redefining the spa experience to better meet their needs and lifestyle. Taking exceptional care of our guests is our passion, and it's exciting to continue innovating to create more seamless beauty and wellness experiences."
A New Training Program
Also rolling out is The Red Door Academy, an advanced training and education program for operations management and the brand's service providers in facial services, hair removal, massage therapy, nail care, and hair styling and coloring. The program is led by Cornelia Zicu, chief creative officer, and top hair experts Ben Stewart, national creative director, and Timothy Wandrey, national style education director.
A new ad campaign is promoting the luxury day spa’s new name, logo and new services. The company is expanding the brand to include more beauty and wellness services.
Many of its salons and spas offer a new treatment menu with a wide range of services – from quick beauty touch-ups to total mind and body rejuvenation. The day spa now offers therapeutic manicure and pedicure services, and Elizabeth Arden PRO Renewal — a new, ultra-active, cosmeceutical-grade facial.
Outside of its spa locations, The Red Door by Elizabeth Arden has launched The Red Door At Work program, designed to offer working professionals the quick convenience of beauty and wellness services – nails, hair styling, and massage – in corporate offices. Thr program available in New York City, Chicago, Boston, and launching soon in Washington, D.C.
Todd Walter, chief executive officer, said, "Elizabeth Arden created the spa experience over a century ago based on her philosophy that beauty and wellness can work in harmony to enrich lives. This vision rings true today as we take The Red Door to the next level.
Walter continues, "Focusing on meeting our guests' needs never stops, and our guests now live and work in an always-on society. The Red Door by Elizabeth Arden is redefining the spa experience to better meet their needs and lifestyle. Taking exceptional care of our guests is our passion, and it's exciting to continue innovating to create more seamless beauty and wellness experiences."
A New Training Program
Also rolling out is The Red Door Academy, an advanced training and education program for operations management and the brand's service providers in facial services, hair removal, massage therapy, nail care, and hair styling and coloring. The program is led by Cornelia Zicu, chief creative officer, and top hair experts Ben Stewart, national creative director, and Timothy Wandrey, national style education director.
