09.15.16
Cargo Cosmetics has tapped celebrity makeup artist Rogelio Reyna to join the team as Global Training, Education and Artistry Director.
Reyna be heavily involved in product development, all creative brand initiatives, retailer-facing events, field teams and beauty advisor trainings. He will develop original, creative content for the brand’s social media platforms and support on his own pages.
Reyna will also be responsible for TV Shopping - and will launch Cargo Cosmetics on HSN on October 6th.
Reyna says, “Cargo is well-known in the industry for their formulas – particularly in the HD and Swimmables categories. I see opportunity for growth in those lines and have new training and creative strategies that I’m eager to bring to life.”
Brian Robinson, President of Cargo Cosmetics, adds, “Cargo has been rapidly expanding and we felt the next step to support this growth would be securing a pro artist with sales expertise. We have been waiting for the perfect candidate and I believe we’ve found that in Rogelio. He comes with an impressive celebrity clientele and strong credibility in social media.”
Rogelio joins the brand after 15 years as Director of Artistry and Education for Latin America and the US Hispanic Market with Bobbi Brown Cosmetics. He has worked with high-profile celebrities including Jennifer Lopez, Rihanna, Sarah Jessica Parker and Britney Spears.
Reyna be heavily involved in product development, all creative brand initiatives, retailer-facing events, field teams and beauty advisor trainings. He will develop original, creative content for the brand’s social media platforms and support on his own pages.
Reyna will also be responsible for TV Shopping - and will launch Cargo Cosmetics on HSN on October 6th.
Reyna says, “Cargo is well-known in the industry for their formulas – particularly in the HD and Swimmables categories. I see opportunity for growth in those lines and have new training and creative strategies that I’m eager to bring to life.”
Brian Robinson, President of Cargo Cosmetics, adds, “Cargo has been rapidly expanding and we felt the next step to support this growth would be securing a pro artist with sales expertise. We have been waiting for the perfect candidate and I believe we’ve found that in Rogelio. He comes with an impressive celebrity clientele and strong credibility in social media.”
Rogelio joins the brand after 15 years as Director of Artistry and Education for Latin America and the US Hispanic Market with Bobbi Brown Cosmetics. He has worked with high-profile celebrities including Jennifer Lopez, Rihanna, Sarah Jessica Parker and Britney Spears.
