Authenticity will a standout consumer value in 2017, according to Euromonitor’s report, “Top 10 Global Consumer Trends for 2017,” and will be touted by everyone from celebrities to chefs. The growing trend  is based partly on helping consumers to get away from “synthetic” digital life.
 
“Consumers are now more demanding of products, services and brands than ever before and are using digital tools to articulate and fulfil their needs. They want authenticity in what they buy and expect elements of personalization in mass produced as well as upscale items”, says the author of the report, Daphne Kasriel-Alexander, Euromonitor International’s Consumer Trends Editor.
 
Healthy living is becoming a status symbol, as more consumers opt to flaunt their passion for wellness through paying for boutique fitness sessions, “athleisure” clothing, food with health-giving properties and upscale health and wellness holidays. “The consumer interest in staying well sees them combining wellbeing activities with cathartic physical activity. This is reflected in a thriving menu of more esoteric, boutique fitness workout choices in urban hubs and spas,” continues Kasriel-Alexander. “Furthermore consumers are aware that eating habits directly influence quality of life. This is fueling unprecedented demand for healthier eating options with fitness-promoting attributes sought in supplements, beauty products and even pet food by consumers willing to pay for them.”