03.03.17
Authenticity will be a standout consumer value in 2017, according to Euromonitor’s report, “Top 10 Global Consumer Trends for 2017,” and will be touted by everyone from celebrities to chefs. The research firm says this growing trend is based partly on helping consumers to get away from “synthetic” digital life.
“Consumers...want authenticity in what they buy and expect elements of personalization in mass-produced as well as upscale items,” says the author of the report, Daphne Kasriel-Alexander, Euromonitor International’s consumer trends editor.
Healthy living is becoming a status symbol, as more consumers flaunt their passion for wellness. “The consumer interest in staying healthy sees them combining well-being activities with cathartic physical activity,” says Kasriel-Alexander, adding, “this is fueling unprecedented demand for healthier eating options with fitness-promoting attributes sought in supplements, beauty products and even pet food by consumers willing to pay for them.” The Top 10 trends are: Aging; Consumers in Training; Extraordinary; Faster Shopping; Authenticity; Identity in Flux; Personalization; Post-Purchase; Privacy & Security; and Wellness. For details, and to download the report, go to BeautyPackaging.com.
“Consumers...want authenticity in what they buy and expect elements of personalization in mass-produced as well as upscale items,” says the author of the report, Daphne Kasriel-Alexander, Euromonitor International’s consumer trends editor.
Healthy living is becoming a status symbol, as more consumers flaunt their passion for wellness. “The consumer interest in staying healthy sees them combining well-being activities with cathartic physical activity,” says Kasriel-Alexander, adding, “this is fueling unprecedented demand for healthier eating options with fitness-promoting attributes sought in supplements, beauty products and even pet food by consumers willing to pay for them.” The Top 10 trends are: Aging; Consumers in Training; Extraordinary; Faster Shopping; Authenticity; Identity in Flux; Personalization; Post-Purchase; Privacy & Security; and Wellness. For details, and to download the report, go to BeautyPackaging.com.
