02.14.17
L'Oréal Paris is promoting its Infallible Paints makeup collection on Snapchat by with a branded Valentine's Day-themed Snapchat lens, available exclusively on February 14th.
Snapchat users are able to send a Valentine to friends that say "Sweetheart" or "Bestie," featuring the L'Oreal Paris logo. When used, a series of kisses – colored brightly by the new Infallible Paints assortment of hues – populates the screen. This is the brand's 3rd Snapchat lens -- the first debuted in June 2016.
In addition to the lens, L'Oréal Paris can be found in the Snapchat Valentine's Day Live Story, debuting four new Infallible Paints advertisements.
Kristen Comings, Vice President of Integrated Consumer Communications, L'Oréal Paris USA, says, "We are excited to build on our leadership in digital innovation to include a lens that is truly interactive, and that prompts subsequent sharing and engagement. The lens was specifically designed to be inclusive so that everyone can take part - whether sending to a significant other, family member or a friend."
Snapchat users are able to send a Valentine to friends that say "Sweetheart" or "Bestie," featuring the L'Oreal Paris logo. When used, a series of kisses – colored brightly by the new Infallible Paints assortment of hues – populates the screen. This is the brand's 3rd Snapchat lens -- the first debuted in June 2016.
In addition to the lens, L'Oréal Paris can be found in the Snapchat Valentine's Day Live Story, debuting four new Infallible Paints advertisements.
Kristen Comings, Vice President of Integrated Consumer Communications, L'Oréal Paris USA, says, "We are excited to build on our leadership in digital innovation to include a lens that is truly interactive, and that prompts subsequent sharing and engagement. The lens was specifically designed to be inclusive so that everyone can take part - whether sending to a significant other, family member or a friend."
