03.07.17
Unilever's Dove Men+Care is joining the buzz surrounding the NCAA 's "March Madness" by creating the "Read Strength Manifesto" —a unifying message for fans to rally around and stand for care this season.
Basketball greats like J.J. Redick, Anthony Davis and Alonzo Mourning, alongside The National Association of Basketball Coaches with coaches such as Jim Calhoun and Tubby Smith, and the Naismith Trophy organization have all signed the manifesto, which consumers can, too.
Nick Soukas, vice president of marketing for Dove Men+Care at Unilever, says, "We are rallying fans to unite and sign the 'Real Strength Manifesto' to show that all basketball fans, players and coaches agree that care and sportsmanship, both on and off the court, are as important as the win."
Dove Men+Care is asking consumers to add their names to the manifesto, here on its website, and check out the short film, Real Winners Care.
Basketball greats like J.J. Redick, Anthony Davis and Alonzo Mourning, alongside The National Association of Basketball Coaches with coaches such as Jim Calhoun and Tubby Smith, and the Naismith Trophy organization have all signed the manifesto, which consumers can, too.
Nick Soukas, vice president of marketing for Dove Men+Care at Unilever, says, "We are rallying fans to unite and sign the 'Real Strength Manifesto' to show that all basketball fans, players and coaches agree that care and sportsmanship, both on and off the court, are as important as the win."
Dove Men+Care is asking consumers to add their names to the manifesto, here on its website, and check out the short film, Real Winners Care.
