03.23.17
Buxom Cosmetics has recruited actress Bella Thorne as the face of its new campaign, #BandofBabes.
Thorne will promote the brand's cult-favorite best-sellers, including Full-On Lip Polish and the new PlumpLine Lip Liner that launched last month. Thorne will appear in the brand's digital campaigns, social media and will also be developing social content.
"At Buxom we're big, we're bold, we're sexy and like Bella we don't shy from self-expression, there's nothing subtle about us," stated Serena Giovi, Senior Vice President, Global Buxom at Shiseido Americas Corporation. "Bella is a social superstar and total style chameleon like all of us Buxom babes, she'll be sharing her best Buxom looks directly with fans – it's the perfect partnership."
With more than 31 million combined social followers, Thorne is known for her vivacious and relatable personality, the brand says, and deep connection with her fans. She is currently working on a number of projects set to release this year, and is currently in Freeform's "Famous in Love," airing on April 18th.
"It's time for Buxom to pump up the volume and be bigger, bolder and sexier than ever," commented Jill Scalamandre, President, Shiseido Global Makeup Center of Excellence. "We are looking to build a socially-driven brand with this generation's band of babes and talk directly to our fans."
Thorne will promote the brand's cult-favorite best-sellers, including Full-On Lip Polish and the new PlumpLine Lip Liner that launched last month. Thorne will appear in the brand's digital campaigns, social media and will also be developing social content.
"At Buxom we're big, we're bold, we're sexy and like Bella we don't shy from self-expression, there's nothing subtle about us," stated Serena Giovi, Senior Vice President, Global Buxom at Shiseido Americas Corporation. "Bella is a social superstar and total style chameleon like all of us Buxom babes, she'll be sharing her best Buxom looks directly with fans – it's the perfect partnership."
With more than 31 million combined social followers, Thorne is known for her vivacious and relatable personality, the brand says, and deep connection with her fans. She is currently working on a number of projects set to release this year, and is currently in Freeform's "Famous in Love," airing on April 18th.
"It's time for Buxom to pump up the volume and be bigger, bolder and sexier than ever," commented Jill Scalamandre, President, Shiseido Global Makeup Center of Excellence. "We are looking to build a socially-driven brand with this generation's band of babes and talk directly to our fans."
