L'Oréal, in partnership with Automat Technologies Inc, a leader in the field of artificial intelligence has developed a series of beauty services that will soon launch on the Facebook Messenger platform. The world’s largest cosmetics company says this partnership is based on the conviction that conversational marketing and conversational commerce coupled with artificial intelligence are bringing new opportunities to brands to engage in a continuous and personalized dialogue with consumers.
 
The first L'Oréal service to launch in Canada will be a gifting service building on the Messenger platform.
 
The Beauty Gifter is an intelligent beauty products discovery and transaction bot. The objective of the service is to help consumers to find the right beauty box gift for their friends based on a series of contextualized questions that define their friend's beauty profile and help consumers select the right brand, and the right product mix at the right budget.
 
"We are excited to pioneer this new field of conversational commerce and artificial intelligence and continue to build services that support our products and enhance our overall consumer experience. We believe that those new Messenger based services are truly solving consumers' pain points by leveraging the power of AI and bringing it to build personalized relationships with them", said Lubomira Rochet, chief digital officer and member of L'Oréal's executive committee. "Automat is literally defining this new category of Conversational Marketing and we're excited to partner with them to advance the state of the art in this new field."
 
Building upon its relationship with Automat, L'Oréal is establishing a new center of excellence for AI in Montreal.