05.25.17
Edgewell Personal Care Company has launched a new razor refill program, Schick Hydro Connect – and the razors are designed to fit Gillette Fusion and Mach3 handles.
The razor handles and blades are available on the company's new website, SchickHydro.com. Shoppers have the option of choosing Schick Hydro branded refills and handles through the new subscription shave plan or place a one-time order.
“The launch of SchickHydro.com and the introduction of Schick Hydro Connect are two exciting and important growth initiatives for Edgewell,” said David Hatfield, Edgewell’s Chief Executive Officer, President and Chairman of the Board.
Hatfield continues, “The SchickHydro.com platform expands our digital capabilities and complements our overall channel strategy. We are confident that our growing online presence will significantly enhance consumer engagement by enabling us to deliver even more innovation and reach consumers across pricing tiers. We are committed to leveraging our unique product offerings and record of innovation to enhance our brand equity, drive profitable growth and create shareholder value.”
The razor handles and blades are available on the company's new website, SchickHydro.com. Shoppers have the option of choosing Schick Hydro branded refills and handles through the new subscription shave plan or place a one-time order.
“The launch of SchickHydro.com and the introduction of Schick Hydro Connect are two exciting and important growth initiatives for Edgewell,” said David Hatfield, Edgewell’s Chief Executive Officer, President and Chairman of the Board.
Hatfield continues, “The SchickHydro.com platform expands our digital capabilities and complements our overall channel strategy. We are confident that our growing online presence will significantly enhance consumer engagement by enabling us to deliver even more innovation and reach consumers across pricing tiers. We are committed to leveraging our unique product offerings and record of innovation to enhance our brand equity, drive profitable growth and create shareholder value.”
