06.23.17
Walker & Company has launched a new prestige women's hair care line, FORM. The FORM Collection includes ten products, ranging from $22 - $32. Products include a Detoxing Shampoo, Restorative Conditioner; Elongating Curl Creme; and Moisture-Sealing Pomade.
Personalization is a big part of the brand's mission. After completing an online consultation, women are matched with a FORM Regimen that includes customized product combinations, to specifically address their hair's needs.
Customers can also take this personal approach one step further by participating in a beta-test of the FORM Hair Microscope Analysis Process (FORM Hair M.A.P.). The process involves customers sending in a hair sample that is scanned and analyzed by FORM's team to not only educate the customer, but also ensure that their regimen is best suited to their unique needs.
Tristan Walker, CEO of Walker & Company Brands, says, "Since the company's inception, we've been working to bring this collection to life as part of our commitment to making health and beauty simple for people of color. We understand the huge opportunity in this vastly underserved market and have a proven track record of bringing health and beauty products to market that both fill a void, and more importantly, work."
Products include a Detoxing Shampoo, Restorative Conditioner; Elongating Curl Creme; and Moisture-Sealing Pomade.
Personalization is a big part of the brand's mission. After completing an online consultation, women are matched with a FORM Regimen that includes customized product combinations, to specifically address their hair's needs.
Customers can also take this personal approach one step further by participating in a beta-test of the FORM Hair Microscope Analysis Process (FORM Hair M.A.P.). The process involves customers sending in a hair sample that is scanned and analyzed by FORM's team to not only educate the customer, but also ensure that their regimen is best suited to their unique needs.
Tristan Walker, CEO of Walker & Company Brands, says, "Since the company's inception, we've been working to bring this collection to life as part of our commitment to making health and beauty simple for people of color. We understand the huge opportunity in this vastly underserved market and have a proven track record of bringing health and beauty products to market that both fill a void, and more importantly, work."
Products include a Detoxing Shampoo, Restorative Conditioner; Elongating Curl Creme; and Moisture-Sealing Pomade.
