08.17.17
Perricone MD has launched a hemp-based skincare line -- CBx for Men. The products are formulated with phytocannabinoids, which are antioxidants. They are extracted from the mature stalk of the hemp plant.
The collection includes Super Clean Face Wash, Soothing Post-Shave Treatment and Lightweight Moisturizer. The products have a woodsy green fragrance with a subtle top note of fresh hemp.
Perricone MD's products are used by both men and women, but the brand says this line addresses men's key skin concerns including excess oil production, sensitivity and irritation related to shaving. In addition, the products address core skincare concerns such as dehydration, fine lines and uneven skin tone.
Chris Caires, Chief Innovative Officer, Perricone MD, says, "After carefully vetting a variety of active ingredients, we chose to use phytocannabinoids, non-psychoactive cannabinoids derived from the cannabis sativa plant, as the key ingredient in the CBx for Men collection. Phytocannabinoids are known to help stressed, oil-prone skin feel soothed, healthy and refreshed, making them an ideal ingredient for men's skincare. Aside from skincare, phytocannabinoids have been used to address a variety conditions such as chronic pain and sleeplessness as well as skin conditions such as acne."
Rob Koerner, Senior Vice President of Global Marketing, Perricone MD, adds, "To make a powerful statement in the saturated men's grooming market, our team worked tirelessly to devise unique, effective formulas that provide the scientific results Perricone MD is known for, utilizing a game-changing technology that pushes the limits. The antioxidant properties of these phytocannabinoid-rich formulas deliver true soothing results to stressed skin. The Perricone MD brand is synonymous with harnessing the power of nature to unlock the anti-inflammatory potential of new and unexpected ingredients, and CBx for Men is no exception."
The CBx for Men product trio retails for $35-$55 each and will be available at PerriconeMD.com.
The collection includes Super Clean Face Wash, Soothing Post-Shave Treatment and Lightweight Moisturizer. The products have a woodsy green fragrance with a subtle top note of fresh hemp.
Perricone MD's products are used by both men and women, but the brand says this line addresses men's key skin concerns including excess oil production, sensitivity and irritation related to shaving. In addition, the products address core skincare concerns such as dehydration, fine lines and uneven skin tone.
Chris Caires, Chief Innovative Officer, Perricone MD, says, "After carefully vetting a variety of active ingredients, we chose to use phytocannabinoids, non-psychoactive cannabinoids derived from the cannabis sativa plant, as the key ingredient in the CBx for Men collection. Phytocannabinoids are known to help stressed, oil-prone skin feel soothed, healthy and refreshed, making them an ideal ingredient for men's skincare. Aside from skincare, phytocannabinoids have been used to address a variety conditions such as chronic pain and sleeplessness as well as skin conditions such as acne."
Rob Koerner, Senior Vice President of Global Marketing, Perricone MD, adds, "To make a powerful statement in the saturated men's grooming market, our team worked tirelessly to devise unique, effective formulas that provide the scientific results Perricone MD is known for, utilizing a game-changing technology that pushes the limits. The antioxidant properties of these phytocannabinoid-rich formulas deliver true soothing results to stressed skin. The Perricone MD brand is synonymous with harnessing the power of nature to unlock the anti-inflammatory potential of new and unexpected ingredients, and CBx for Men is no exception."
The CBx for Men product trio retails for $35-$55 each and will be available at PerriconeMD.com.
