08.23.17
Real Techniques has launched Expert Organizers for its brushes, plus several new brush sets.
The makeup organizer is a silicone pocket that doubles as a brush drying rack. It will stick on any glossy surface without using any adhesives, suction cups or wall mounts. It can be removed and reapplied wherever needed
"In talking to beauty lovers and looking at their social posts, we wanted to create a unique storage solution that addresses many pain points such as lack of counter space," said Eva Oreskovich, Vice President of Global Marketing for Paris Presents Incorporated, the owner of the brand. "Expert Organizer takes advantage of unused spaces, is easy to install and positions makeup tools front and center so you can quickly find what you need."
New Brush Sets
Real Techniques' Prep + Prime Brush Set (shown above) includes a beauty spatula, which is a silicone tool with a flexible, slanted tip; and an "under eye reviver," to apply eye cream with its stationary aluminum ball that delivers a cooling under eye massage.
Real Techniques' "Powder Bleu" brushes (shown above) are synthetic bristles that perform as well as blue squirrel hair. They feature fine filaments and a luxurious softness for a flawless powder application.
