03.09.17
EcoTools has recruited actress Vanessa Hudgens to help spread an empowering message with its #MyTrueBeauty campaign.
The campaign kicks off with an eight-week cross-country mobile tour. Hudgens says, "The #MyTrueBeauty tour aims to help women make their beauty routines more approachable and have fun with their look."
During tour stops, guests can explore the New Modern Eco collection and learn about the key areas of makeup application – base, eyes, finish – with guidance from makeup artists and product experts.
Hudgens says, "The #MyTrueBeauty tour aims to help women make their beauty routines more approachable and have fun with their look."
Supporting The Girl Project
As part of the campaign and in continuation of its collaboration with Glamour's global philanthropic initiative, The Girl Project, EcoTools is contributing a second-annual $100,000 donation to the organization.
Stacey Ramstedt, senior director of marketing at Paris Presents Incorporated, the company that markets EcoTools, says, "The essence of the #MyTrueBeauty campaign is to help women embrace and celebrate beauty and confidence in themselves and one another. Our work with Vanessa Hudgens and The Girl Project continue to drive beauty through every definition, and this year's mobile tour will allow EcoTools fans and friends to continue to explore their own beauty and potential."
The campaign kicks off with an eight-week cross-country mobile tour. Hudgens says, "The #MyTrueBeauty tour aims to help women make their beauty routines more approachable and have fun with their look."
During tour stops, guests can explore the New Modern Eco collection and learn about the key areas of makeup application – base, eyes, finish – with guidance from makeup artists and product experts.
Hudgens says, "The #MyTrueBeauty tour aims to help women make their beauty routines more approachable and have fun with their look."
Supporting The Girl Project
As part of the campaign and in continuation of its collaboration with Glamour's global philanthropic initiative, The Girl Project, EcoTools is contributing a second-annual $100,000 donation to the organization.
Stacey Ramstedt, senior director of marketing at Paris Presents Incorporated, the company that markets EcoTools, says, "The essence of the #MyTrueBeauty campaign is to help women embrace and celebrate beauty and confidence in themselves and one another. Our work with Vanessa Hudgens and The Girl Project continue to drive beauty through every definition, and this year's mobile tour will allow EcoTools fans and friends to continue to explore their own beauty and potential."
