Dry shampoos have been on the rise over the last few years. Now, a new market research report on the global dry shampoo market, from Technavio, provides an analysis of trends that are expected to impact the market outlook from 2017-2021.
 
According to the report, the global dry shampoo market is expected to register a CAGR of close to 19% during the forecast period. Technavio says dry shampoos “have emerged as an attractive beauty option as they are convenient and quick to use without the need for any water. The growing awareness and demand for natural and organic products will also drive the demand for dry shampoos.”
 
According to Tamal Saha, a lead analyst at Technavio for cosmetics and toiletry research, “The growth of the global dry shampoo market is stimulated by factors such as the changing demographics and lifestyles, evolving fashion trends, and growing fashion consciousness among individuals. Manufacturers are currently aiming to increase their customer base and market share by emphasizing more on product innovation and new product launches.”
 
The top three emerging market trends driving the global dry shampoo market according to Technavio research analysts are: celebrity endorsements; rise in demand for natural and organic products; ease of usage and availability of small travel-size packs.