Nu Skin Enterprises held its annual global sales event in Salt Lake City, Utah. During the conference, leaders outlined the company's growth strategy, and introduced new products. 

"The energy from our sales leaders onsite and online was powerful as we leveraged a new format for our global convention, attracting a sell-out audience in Salt Lake City, with even more participating in real time through our Nu Skin LIVE! webcast," said Ritch Wood, chief executive officer. "We continue to orient our sales leaders on our growth strategy as we work to become the world's leading opportunity platform, helping people improve their lives and the lives of those around them."

Leveraging Social-selling Platforms

Speakers during the event highlighted the rise of social selling around the world and the important role it will play in driving future growth at Nu Skin. Company leadership outlined the steps being taken over the next year to engage its sales force with tools and technology that enhance their ability to reach more prospective customers and business builders via social platforms.

New Products

Nu Skin unveiled its latest ageLOC skin care device -- plus 18 additional products that have been developed to support sales leaders' social selling efforts.

The new products include:

    ageLOC LumiSpa – a new dual-action skin care device that simultaneously delivers a skin-perfecting treatment and deep cleansing benefits.

    PowerLIPS Fluid – (shown above) intense, long-lasting lip color, with skin-nourishing ingredients.

    Dr. Dana Nail Renewal System – the first and only dermatologist-developed nail care system designed to not simply cover-up nail appearance issues, but actually solve them.

    Rau – (shown above) a new high-performance, natural beauty line that is being crowd-funded. It combines the highest quality natural ingredients from around the world with a crowd-funding philanthropy program. The first three products of this new beauty line feature raw African marula oil. Made from the marula nut, marula oil has been an African beauty secret for centuries and is recognized today as a high-performance natural ingredient that provides intense skin nourishment.