11.09.17
Colgate Optic White is continuing its partnership with The Latin Recording Academy for the third year, and will provide Latin music lovers with an opportunity to smile bright at the 18th Annual Latin Grammy Awards On November 16th.
Fans will be able to peek behind-the-scenes and discover expert prep tips by following YouTube star Laura Sanchez on social media. In addition, a sweepstakes will provide two lucky winners with a VIP experience to attend the show in Las Vegas.
Sanchez will travel and chronicle her adventures from Los Angeles to Las Vegas, giving fans an inside look at the awards show.
"Colgate Optic White is thrilled to continue its partnership with The Latin Recording Academy as nothing brings a smile to your face faster than your favorite song," said Carla Kelly, General Manager, Colgate-Palmolive, Multicultural Marketing. "Colgate wants everyone to have a healthy smile, and we think that this exclusive access to the 18th Annual Latin Grammy Awards will certainly do that."
To follow the conversation from the Latin Grammy's, follow @SonrisaColgate on Twitter and @OpticWhite on Instagram.
