01.11.18
Dial is partnering with Big Brothers Big Sisters of America. Both parties will join together to form the Healthier Futures program in an effort to promote and improve overall health and well-being for all families.
In a combined effort, Dial and Big Brothers Big Sisters of America have created the Healthier Futures program to help ensure that children facing adversity have the guidance they need to succeed in life, while also teaching healthy hygiene habits.
Justin Giouzepis, vice president, Personal Care Henkel Corporation, says, "Dial has been a company supporting families for over 70 years. We believe that family is a word with many different meanings, different stories and sometimes, different members.Big Brother Big Sisters aligns with the same messaging and values the brand believes in, and together through the Healthier Futures program we have the power to support families and children together."
Giouzepis adds, "Dial is not just a family soap, but we are the every family soap, and our decision to work with a partner such as Big Brother Big Sisters that develops positive relationships that have a direct and lasting effect on the lives of young people is one we are very proud of."
Dial has committed to donating $100,000 to Big Brothers Big Sisters of America. In addition, Dial Soap will donate Dial products to Big Brothers Big Sisters affiliates across the country in late 2018.
