Bobbi Brown is promoting the staying power of its new Skin Long-Wear Weightless Foundation SPF 15 with a new campaign -- #AllDaySmile. 

Paying homage to Bobbi Brown's hometown, New York City, international 'It Girls' Olivia Palermo, Patricia Bright, and Pony are documenting their adventures in the Big Apple and capturing what makes them smile. The campaign will become a mini-guide to their go-to spots.

About the Innovative Foundation

Bobbi Brown Skin Long-Wear Weightless Foundation SPF15 is formulated to glide on seamlessly for natural, multi-dimensional matte coverage that's breathable and weightless.

Created with a high-speed cold fusion process, this ultrafine, silky emulsion combines full coverage with a comfortable, second-skin feel. True-to-skin pigments blend perfectly into skin,  delivering a full yet natural coverage. It is available in 30 shades.

Skin Long-Wear Weightless Foundation SPF 15 is an ultra-lightweight formula with a multidimensional matte, full-coverage finish. During the campaign, the style icons are giving it a real-life roadtest. 

About The Campaign & Its Style Icons

The campaign's stars give the new foundation a real-life roadtest. 

Olivia Palermo (shown above, left) gives a tour of her Brooklyn neighborhood, wearing Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15 in Natural.

British beauty vlogger Patricia Bright (shown above, right) stops at all her favorite places after waking up at the trendy The Williamsburg Hotel. She applies Skin Long-Wear Weightless Foundation SPF 15 in Almond during brunch and cocktails.

Jet-setting Korean beauty blogger and makeup artist Pony checks off all her must-see NYC spots in NYC, which include The Whitney Museum and shopping at Jeffrey. She wears Skin Long-Wear Weightless Foundation in Ivory.

Photos above: Instagram.com/BobbiBrown -- Olivia Palermo, far left; Patricia Bright, far right