02.22.18
Shiseido has launched a new mini collection in Japan called Pico. The petite-sized products include lipstick, "Rouge-Rouge Pico," and nail polish, "Nail Enamel Pico."
Targeting the younger generation, the mini-size cosmetics will be launched as a limited edition at approximately 200 stores, mainly department stores, across Japan. The products will be also sold through Shiseido’s total beauty service website, “watashi+”.
PICO’s unique color palette and shade names were inspired by Wagashi, Japanese confections.
