The Grandpa Soap Company has launched a natural haircare line.

The new collection includes Pine Tar shampoo and conditioner; Rosemary shampoo; Rose Clay deep conditioner; Witch Hazel shampoo and conditioner; and Buttermilk shampoo and conditioner.

The formulas are cruelty-free and made with natural ingredients -- without sulfates, parabens, phthalates, silicones, petroleum, and artificial fragrances and colors. They are gentle enough for daily use and safe for color-treated hair.

Katherine Jarnigo, co-CEO of The Grandpa Soap Company, says, "As a mom, I understand how difficult it can be to keep a home free of unnecessarily toxic cleansers. We are excited to reveal our new line of shampoos and conditioners to families who are seeking responsibly-made and naturally-formulated personal care products."

The company's commitments to cruelty-free and environmentally sustainable practices are backed by third-party certifications, including Leaping Bunny and the National Celiac Association, for certified Gluten-Free.

The Packaging

The haircare line is packaged in 8 fl oz / 236 ml squeeze tubes, in different colors to represent the different formulas. The shampoo tubes are white, accented with either red, purple, green, or yellow -- which are the colors of each corresponding conditioner. 

The tubes are decorated with the brand's logo that features a circular stamp that says "Since 1878."

The packaging is fully-recyclable and all components are made in the same facility, to reduce the company's carbon footprint.

Retail Partners

Grandpa's haircare products have suggested retail prices between $8.49 and $9.99, and are available nationally in supermarkets and independent, natural grocery chains --- and online at Amazon, Lucky Vitamin and iHerb.