01.31.18
EGC Group has announced an expanded partnership with KISS Products. (See Kiss' recent launch, imPRESS Press-On Manicure with Christian Siriano, in the feature What's New In Nail Trends?)
Last year, EGC was selected as the digital marketing agency for KISS Products' 2017 digital campaign for lashes. Now, the company will continue to work on the lash campaigns, plus act as the lead agency on the 2018 creative strategy and digital marketing campaigns.
Nicole Larrauri, president of EGC Group, comments, "The agency is thrilled to continue leading the way for KISS Products, an established and well-regarded cosmetics brand. The importance of recognizing the new customer journey is vital, and together with KISS, we plan to reach their audience in new, creative ways."
EGC will develop campaigns that focus on driving awareness and increasing sales. The digital efforts will include, but won't be limited to: paid social medial marketing, influencer marketing, digital display programs, strategic partnerships, and sponsorships, among other services.
In addition, the KISS Hair Tools Division will utilize EGC's Amazon Marketing Services to its advantage. This innovative new partnership with Amazon will boost direct sales for products through the assistance of Amazon marketing experts.
Steve Biegel, director of copy and content at EGC Group, says, "Nothing excites us more than weaving data and imagination into bold brand expressions. To compete and win in a crowded space, the brand needs to stand out. Luckily, KISS allows us to take risks with our work and sees our vision through to the end."
Photo: Kiss Lashes and Hair Tools
