03.28.18
Ren Clean Skincare, the British pioneer of clean skincare, has announced its pledge to work toward Zero Waste by the year 2021. The initiative challenges the prestige skincare industry to move in a more environmentally conscious direction.
This pledge focuses on all packaging. The brand will achieve this by following the mantra, Reduce, Reuse Recycle. The brand will:
- Remove all unnecessary packaging.
- Design packaging to be re-usable in another form or re-fillable, whenever possible.
- Use recycled materials, while making sure that they can be recycled again, to ensure that all packaging is 100% recyclable.
A New Brand Purpose: 'Clean to Skin. Clean to Planet.'
Ren has also announced a new brand purpose is: "Clean to skin. Clean to planet."
The brand is also extending its collaboration with the Surfrider Foundation, a non-profit organization dedicated to the protection and enjoyment of our ocean, waves, and beaches. Together, the organizations will work in partnership to protect clean water and healthy, plastic-free beaches for the future.
"Our passion for the health of our planet and fearless approach to innovation empowered us to take the next important step for our company," says Arnaud Meysselle, chief executive officer at Ren Clean Skincare. "Today we are adding 'Clean to planet' to our brand purpose...Our first action is to support the Surfrider Foundation's mission of protecting the ocean, waves and beaches."
Through the collaboration, Ren Clean Skincare will engage consumers, retail partners and associates in at least 300 Surfrider Foundation beach cleanups throughout the U.S. and U.K. in 2018. Additional cleanups throughout Europe and Australia are anticipated to follow.
More To Come
There's more to come - Ren Clean Skincare says its next "Clean to planet" initiative news be announced for Earth Day 2018.
Photos: Twitter/@RENskincare
