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Brand owners are always looking for ways to create product differentiation. Consumers are also interested in enhancing their purchasing experience. Now Tekni-Plex, Inc. has made a breakthrough in consumers being able to smell a sealed product prior to purchase.
Tekni-Plex has been granted a patent for its Sniff Seal technology, which it says is the first liner to enable scent permeation through an induction seal closure liner without affecting the seal or compromising the contents.
A wide variety of product categories, including food, beverage, personal care, cosmetics can benefit from the technology.
“There are many instances where consumers want to know what a product actually smells like before putting it in the shopping cart. Unfortunately, there are times when consumers peel back seals or remove fitments to experience the scent before buying. When a package is returned to the shelf in a compromised condition, it is no longer sellable. As a result, the retail industry experiences a significant amount of loss annually,” explains David Andrulonis, senior vice president and general manager, Tri-Seal, a Tekni-Plex business unit.
Sniff Seal liner technology eliminates the problem because it provides the olfactory experience without removing the seal. This means that the tamper and/or pilfer evidence remains in place and the product integrity is maintained.
Tekni-Plex has been granted a patent for its Sniff Seal technology, which it says is the first liner to enable scent permeation through an induction seal closure liner without affecting the seal or compromising the contents.
A wide variety of product categories, including food, beverage, personal care, cosmetics can benefit from the technology.
“There are many instances where consumers want to know what a product actually smells like before putting it in the shopping cart. Unfortunately, there are times when consumers peel back seals or remove fitments to experience the scent before buying. When a package is returned to the shelf in a compromised condition, it is no longer sellable. As a result, the retail industry experiences a significant amount of loss annually,” explains David Andrulonis, senior vice president and general manager, Tri-Seal, a Tekni-Plex business unit.
Sniff Seal liner technology eliminates the problem because it provides the olfactory experience without removing the seal. This means that the tamper and/or pilfer evidence remains in place and the product integrity is maintained.
