04.05.18
Jennifer Lopez is partnering with Inglot Cosmetics to launch a limited-edition collection that will debut on April 26th.
The extensive color line "will bring Jennifer's and Inglot's shared vision of strong femininity to life and offer women diverse ways to express themselves through beauty," the brand states -- adding, "Finally, everyone can now achieve their own authentic 'J Lo Glow'."
Lopez comments, "The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eyeshadow and of course…bronzers...What I think is unique and exciting is our Freedom System Palette—which allows you to create your own personalized palette with the specific colors and products that you need."
Inglot Cosmetics, which was founded in Poland in 1983, says Lopez worked closely with the brand on every aspect of the collection including the shade range, ad campaign, packaging and even the product names of the hero skus, which include "Boogie Down Bronze" and "Livin' The Highlight."
Grzegorz Inglot, vice president of U.S. Operations, Inglot, says, "We could not have asked for a better partner than Jennifer...In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous."
More About the Upcoming Collection
The 70-piece collection ranges from powders to lipsticks, shadows to eyelashes and cosmetic palettes -- in colors handpicked by Lopez.
The star of the collection is the Freedom System that allows consumers to create unique palettes with over 300,000 combination possibilities. The expertly formulated products will range in shades from nude to glow, with a touch of smoky glam and the key products in the line will include an illuminator, a bronzer, a gloss and a mascara.
The line launches globally on April 26, 2018 -- available on Inglot Cosmetics' U.S. website, and also in select Macy's locations. There is also a pre-sale on April 17 -- just for the exclusive palette that inspired JLo's look in the ad campaign, shown above. The countdown to the sale date has started on JenniferLopezInglot.com.