Artis is launching its Next Gen Elite Collection of makeup brushes -- and they are sleek, shiny, and so stylish. 

The design aesthetic of the Elite Collection brushes has not changed, but the brush handles are now produced with a new material -  a proprietary metal alloy, the brand says, and it is similar to what is used to manufacture luxury car engines. Artis says it has taken its product development team years of research and testing to finally use the new material.

Leigh Adelman, Artis general manager, says, "We never stop imagining the future of what's possible for Artis: and we were relentless in our mission to create a next-gen manufacturing process and source a metal alloy that could be engineered to meet our highest design vision."

The new alloy has unique attributes of strength, seamlessness and versatility in finishing with the brand's classic palette of reflective tones. The manufacturing process is highly intricate and hand-finished, Artis says, "with an attention to detail that makes each brush as beautiful to look at as it is to use," the brand states.

Jeremy Adelman, Artis founder and managing partner, explains, "We're constantly exploring how to elevate our products' design and performance to improve our customer's beauty experience. Our Next Gen innovation is the latest embodiment of the Artis philosophy: Better Beauty, by Design."

More About Artis Brushes' Elite Collection

Artis Brushes' Elite Collection features handles with elliptical and oval shapes. The brushes' oval fiber bundle mimics different areas and shapes on the face. The double oval design and unique bundle orientation is exclusively patented by Artis, and its CosmeFibre is trademarked.

The Next Gen Elite Collection is available now at the brand's website, Sephora, and all of the brand's retail partners.