05.04.18
Leading online beauty & wellbeing specialist The Hut Group (THG), has acquired specialist eye cosmetics brand Eyeko. Founded in 1999 as a multi-category makeup brand, Eyeko later evolved into an award-winning leader in eye products, after its founders Max and Nina Leykind saw a gap in the market for high-performance eye products.
Renowned for its innovative, high-quality mascaras, liquid liners and brow gels, Eyeko takes it British heritage and utilizes Korean expertise to deliver an innovative range of products. It also boasts a strong cult following from editors, makeup artists and influencers worldwide.
Eyeko products are stocked in multiple countries including the UK, US, Australia and also Europe through notable retailers such as Selfridges, Space NK, Ulta and Sephora. The brand is also available direct to consumers through eyeko.com and THG-owned lookfantastic.com.
The acquisition represents a further strategic investment in THG’s international Beauty offering. THG is Europe’s largest retailer of premium beauty products – including MAC, Bobbi Brown, Estée Lauder and Lancôme – through lookfantastic.com, and also owns a host of luxury beauty brands including ESPA, Mio Skincare, Mama Mio, Grow Gorgeous, Illamasqua and GLOSSYBOX.
Renowned for its innovative, high-quality mascaras, liquid liners and brow gels, Eyeko takes it British heritage and utilizes Korean expertise to deliver an innovative range of products. It also boasts a strong cult following from editors, makeup artists and influencers worldwide.
Eyeko products are stocked in multiple countries including the UK, US, Australia and also Europe through notable retailers such as Selfridges, Space NK, Ulta and Sephora. The brand is also available direct to consumers through eyeko.com and THG-owned lookfantastic.com.
The acquisition represents a further strategic investment in THG’s international Beauty offering. THG is Europe’s largest retailer of premium beauty products – including MAC, Bobbi Brown, Estée Lauder and Lancôme – through lookfantastic.com, and also owns a host of luxury beauty brands including ESPA, Mio Skincare, Mama Mio, Grow Gorgeous, Illamasqua and GLOSSYBOX.
