05.09.18
According to a report by CNBC, TPG Capital is nearing a deal to acquire a minority stake in Anastasia Beverly Hills, owned by Anastasia Soare, that could value the brand at roughly $3 billion. Sources told CNBC that the makeup brand has roughly $200 million in EBITDA.
Soare’s business started 20 years ago, with products that focused on defining thicker eyebrows. She was an early adopter of Instagram and used the many photos she and her customers shared to rise to the top of the business. The brand later expanded into other cosmetics products. It is sold online and through standalone stores and retailers.
CNBC reported that neither Anastasia nor TPG offered a comment.
Soare’s business started 20 years ago, with products that focused on defining thicker eyebrows. She was an early adopter of Instagram and used the many photos she and her customers shared to rise to the top of the business. The brand later expanded into other cosmetics products. It is sold online and through standalone stores and retailers.
CNBC reported that neither Anastasia nor TPG offered a comment.
