Rogers & Cowan has acquired ITB Worldwide -- the company responsible for some of the biggest licensing deals and retail partnerships in the beauty industry. 

ITB Worldwide is a London-based, award-winning agency that specializes in entertainment marketing, representation, and brand licensing for fashion, beauty, and lifestyle brands. The company will now be run by Emma Gregson (shown above) and Matthew Pitcher As managing directors.

ITB works with brands such as H&M, Mango, Avon, Chivas Regal, Lacoste and creative talent such as Hattie Stewart, Katie Hillier and Orla Kiely. 

Mark Owens CEO, Rogers and Cowan, says, "Over the last nine years, ITB has shown their expertise in the fashion and influencer space, creating campaigns with cutting edge influencers and designers for their great roster of brand and creative clients. I am thrilled to marry their expertise in the global fashion and lifestyle space with our music, talent and content capabilities, especially as the world moves more digitally forward."

Gregson adds, "With their global scope and scale and seasoned management team, we are excited about our ability to scale our business to a wider network of brands and more territories. We will be able to extend to our clients extra capabilities and reach, experiential services and integrated communications that can amplify our work providing a more end to end offering."

Gregson continues, "Our founder, Emma Grede has set us up for incredible success to take this agency forward. The ITB team are best in class at what they do with a tight, creative and exemplary culture that in turn provides our clients with dedicated and award winning work."

Terms of the deal were not disclosed. ITB will retain its name. 

Photo: Emma Gregson, Managing Director of ITB