06.21.18
Colgate Palmolive's Irish Spring set out to break a Guinness World Record at the Firefly Music Festival in Dover, Delaware on June 15th, and achieved its goal with the help of 396 suds-soaked fans.
Irish Spring now holds the Guinness World Record for Most People Showering Simultaneously (in a single venue).
Festival-goers gathered in a custom built shower as water sprayed down from overhead, while DJ Jim Pierson kept the party going. The participants showered for five consecutive minutes – exceeding the previous record holder by 65 people.
Known as the East Coast's largest alt-rock, hip-hop and electronic music and camping festival, Firefly attracted over 70,000 campers spanning over four days. As the Official Grooming Product of Firefly Music Festival, Irish Spring also supplied body wash to over 400 showers across the campground throughout the weekend.
