07.09.18
Playtex is relaunching its tampon brand with Simply Gentle Glide, which has a new, clear applicator and is free from colors, dyes, and BPA. The brand created this video 'spoof' for its debut, starring actress and comedian D'Arcy Carden.
Carden says, "It's funny how extra things have gotten in everything – from diet crazes, new technology and apps launching seemingly every day, even down to the fem care category! I don't need a tampon to balance my flora...Playtex is reminding women to get back to the simple things."
Devon Driscoll, brand manager, Playtex Simply Gentle Glide, says, "We felt it was time to speak to our customers with a fresh take on the current conversation happening around feminine care. This campaign heroes simplicity and is a reminder to simplify our lives a bit – because, at the end of the day, women want a tampon that is safe, gentle and reliable, and that's what we offer."
