07.26.18
BeautyBlender -- the iconic sponge applicator company -- has just launched its first foundation, Bounce, and it is available in 32 shades.
The packaging is a brilliant design that combines a modern look with a useful feature -- an egg-shaped curve.
The indentation on the top of the square, white cap, is where the recessed actuator sits -- and has several uses. By pressing a BeautyBlender sponge against the cap in this indentation, the user is able to pick up product to apply it -- no fingers necessary. The curve is also useful for mixing makeup colors, and looks very cool.
What's the product like?
BeautyBlender describes it as a weightless, full-coverage foundation that easily blends, and feels like bare skin. The brand states, "the whipped liquid glides and bounces easily so it never looks cakey or fake- no matter how little or how much you layer on."
The product is also formulated to help the skin look smooth and even-toned. "Skin looks picture perfect- IRL and on-screen for up to 24 hours," the brand says.