Avon Products, Inc. has announced that José Vicente Marino is the company's new Executive Vice President and General Manager, Brazil, effective 17 September 2018.  

Marino will be responsible for accelerating growth in Brazil, Avon's largest business, reporting to Jan Zijderveld, Chief Executive Officer.

Marino is a seasoned executive with extensive General Manager, direct selling, consumer and strategic planning experience within global organizations. Prior, he was at Natura & Co., and most recently, he was President at Flora Cosméticos e Limpeza.  He also has significant experience at global consumer packaged goods companies, including Johnson & Johnson where he was a Commercial Director, VP of Customer Development LatAm and President of its Brazil operations.

Jan Zijderveld, chief executive officer, Avon, says, "We are delighted to welcome José Vicente to our executive leadership team. His direct selling expertise, deep knowledge of Brazil, the consumer products industry and disciplined leadership skills, alongside a proven track record in driving growth and turning businesses around, will add tremendous energy to accelerating our business opportunities in Brazil. José Vicente has a strategic mindset and a drive for execution that I am confident will help us make great strides in our commercial operations to generate long-term profitable growth."

Marino says, "It is exciting to join Avon during this important time in its history. I have long admired Avon's brand, its millions of beauty entrepreneurs, its highly appealing portfolio of beauty products and the compelling purpose at the heart of a company, which has been a champion for women for over 100 years. With consumers losing trust in corporates, direct selling between a Representative and her customer has never been more relevant. I was also attracted by the quality of the executive team, who will help me to increase Avon's selling opportunity in Brazil, leverage digital opportunities, enhance execution and drive increased profitability."