08.13.18
Juicy Couture and Revlon have launched a campaign for the new fragrance, Oui Juicy Couture.
The campaign features brand ambassadors Devon Windsor, India Graham, Gizele Oliveira, and Luping Wang.
Shot by famed photographer, director, and illustrator Quentin Jones, the campaign features an edgy pop-art-esque look. Modern and expressive, the campaign brings to life the #PowerofOui through wild textures, bright colors, and larger-than-life Oui Juicy Couture maxims.
Featuring the members of the Oui Juicy Couture squad – Devon, India, Gizele, and Luping, each ad and video displays their distinctive versions of the playful, take-no-prisoners Oui Juicy Couture attitude.
Designed to be equal parts playful and provocative, Oui Juicy Couture is a blend of Waterlemon Accord, Acai Tea Accord, fresh Pear, Wild Tuberose, Jasmine Buds Absolute and Dewy Honeysuckle. The floral bouquet ends with Amber Resins and Captive Musks, and an anchoring Techno Woods Accord for an edgy finish.
The Packaging
The Oui Juicy Couture bottle and carton make a statement -- in a matching color combination, soft pink and fiery red-orange.
The bottle is a contemporary decanter-style shape that features one-of-a-kind dual color glass. It is adorned with an oversized gold chain and logo pendant, draped around the neck. It has a playful provocative feel, the brand says.
Finished with a modern crystal topper, the bottle is "as elegant and edgy as the Oui Juicy Couture Girl herself," the brand states.
