It could be the presentation that catapults them to new heights in the beauty industry. Twelve independent beauty brands have been chosen in a competitive pitching process to present themselves to investors and retailers at the Beauty & Money Summit in New York on September 27. They will have the opportunity to show themselves off to multinational industry leaders such as L'Oréal, J&J and Revlon as well as to financial investors such as L Catterton and Henkel Ventures.
 
Eight of the presenting companies are skincare brands showcasing the growth and opportunity within that segment of the beauty industry. The remaining four are made up equally of color cosmetics and personal care brands. Half of the brands chosen are based in New York and the other half come from other parts of the U.S.
 
Here are the 12 independent beauty brands, with a brief description of their products:
 
Doll10 Beauty - a line of clinically based color cosmetics with high-performance actives designed to get you Dolled Up in 10 minutes or less.
Eir NYC LLC - an organic unisex skincare line offering mineral sunscreens and herb infused healing body oils and balms for your active lifestyle.
HelloAva, Inc - HelloAva is the first tech-enabled customization experience for beauty products, powered by a combination of AI and expert dermatologists.
Kreyol Essence - the premier portal for organic and authentic products from Haiti. Kreyol Essence is dedicated to introduce premium Haitian goods to the U.S. market and offers an extensive array of wellness-based beauty, body, and health care commodities.
Olive + M - products are olive oil based, domestically sourced, and made with naturally grown ingredients that have felt the sun and soil.
Patchology - Patchology was formed around the idea that truly effective delivery of great skincare ingredients, on your terms, is a game changer.
Pause - Pause Well-Aging Skincare, along with their Contoura facial massage tool, alleviates the skin changes resulting from menopause.
Proven - Proven uses AI to analyze each person’s individual skin and formulate products for them using only non-sensitive ingredients with proven effectiveness.
Recess - Personal care for personal wellness. Single-use and biodegradable face, body and hair care products.
SiO Beauty - SiO (pronounced 'see oh') is a medical grade wrinkle smoothing patch collection clinically proven to smooth wrinkles in one night.
Urban Skin Rx - Launched in 2010 out of the founder's med spa, Urban Skin Rx provides diverse skin care products for diverse skin tones.
Vendôme Beaute - Vendôme uses state of the art technology married with pure, natural ingredients from France, Switzerland, and Italy to create products that bring joy and rejuvenation to women around the world.