Designer Parfums has announced new leadership changes. The company says it is on a growth path driven by both organic development and acquisition. It intends to 'align its structure with its strategy,' to build its capabilities and capture additional market opportunities.
 
The new team will help the company grow by developing brands, expanding its geographical footprint, streamlining operations, and enabling opportunities for synergies across businesses.

A Newly Created Role, COO

Santiago Alvarez is to be appointed to the newly created role of Chief Operating Officer.

Alvarez served as Global Commercial Director for niche brands Penhaligon's and L'Artisan Parfumeur, after having held leadership positions at Puig, including markets such as China, Europe, Middle East, Russia and Africa.

"Santiago understands global sales, go-to-market strategy, brand development and operations, and has a proven track record of capturing the growth potential of beauty brands in multiple distribution channels across diverse geographies," says Designer Parfums CEO, Dilesh Mehta.

New Managing Directors

Parag Vidyarthi is now Joint Managing Director. Vidyarthi has been a key part of the team for more than 10 years, and has been instrumental in building our business and reputation in the market.

Arkesh Shah has also been named Joint Managing Director.

Shah has advised Designer Parfums for several years, most recently as a strategic consultant to haircare brand Frédéric Fekkai, following a distinguished career in Investment Banking.

"We are very proud of what our team has accomplished during these years, and their hard work and commitment makes us confident that this group of people, with the right leadership, can take on additional challenges. We are delighted to formally bring Arkesh into Designer Parfums having led the acquisition of Playboy and Cerruti, to now oversee their integration into our business," said Mehta.

A New Global Marketing Director

As part of the company's determination to further develop exciting brands, Designer Parfums is to appoint Pascale Fontaine as Global Marketing Director.

Fontaine brings over 20 years of extensive and successful global marketing expertise in beauty brand building and license management, in the categories of Fragrances, Make Up and Body Care. Starting her career at Unilever, she spent her last 17 years at Coty where she served most recently as Global Vice President of Adidas Fragrance and Body Care.

"I am pleased to have Pascale on board, and I am convinced she will very soon start contributing to the growth of our brands and our business," continued Mehta.

Designer Parfums' Brands

Designer Parfums is a UK company with over 15 years experience in developing, producing and distributing internationally acclaimed beauty brands. Its portfolio of brands includes Ari by Ariana Grande, Frederic Fekkai, Ghost, Hawaiian Tropic, Jennifer Lopez, Manish Arora, Naomi Campbell, Playboy -- and more.