With more and more companies taking a sustainability route in plastics packaging, Albéa has announced it has joined the New Plastics Economy Global Commitment launched by the Ellen MacArthur Foundation -- along with several of their customers and partners -- to create a circular economy for plastics.

Here's more about the initiative -- and Johnson & Johnson's pledge. 
  
Albéa says that since 2002, sustainability has been at the heart of their business strategy, including inventing packaging with a lower environmental footprint through use of Life-Cycle Analysis software, eco-design guidelines, plastic weight reduction, development of recyclable packaging, use of post-consumer recycled and biobased plastics as well as partnerships with recycling industries and associations.
 
In joining the New Plastics Economy Global Commitment, Albéa pledges to:

— Make 100% of plastic packaging reusable or recyclable, by 2025
—Set an ambitious 2025 recycled content target of 10% across all plastic packaging used
—Take action to eliminate problematic or unnecessary plastic packaging by 2025
—Take action to move toward reuse models where relevant by 2025
 
“The challenge today is to develop an efficient circular economy in the beauty and personal care sector. We are working with our ecosystem to rethink the value chain to include collection, sorting and recycling at the end of our products’ long and happy life,” explains François Luscan, president and CEO, Albéa.
 
Gilles Swyngedauw, Innovation & Development Director, in charge of Corporate Social Responsibility adds: “Albéa strongly believes that, by working together to rethink the plastic packaging value chain, plastics will be kept in the economy and out of the environment.”