11.30.18
Eos Products says it is joining the fight against AIDS with its newest launch -- Organic Smooth Sphere Lip Balm in Pomegranate Raspberry, in exclusive (RED)-inspired packaging.
Fifteen-percent of the retail price of each limited edition lip balm, up to $100,000, will be donated to the Global Fund to Fight AIDS, Tuberculosis, and Malaria to support (RED)'s mission to end AIDS. The (RED) family of products help raise funds for the prevention, treatment, counseling, testing and care services in sub-Saharan Africa.
The lip balm, shown above, features the eos iconic sphere-shaped package in Product (RED)'s signature color, a deep cherry red -- and it is adorned with the organization's logo, with the word 'RED' replaced with a cute lip-shaped graphic.
Soyoung Kang, chief marketing officer, eos, says "We are thrilled to partner with (RED), an organization that has accomplished incredible feats...Women and girls account for 18.5 million of the global HIV+ population. At eos, we still hold fast to our original mission of making products with purpose while bringing delight to everyday beauty routines. In joining the (RED) family, we aim to be even more purposeful and hope it inspires our fans to give back and get involved."
(RED) Chef Executive Officer, Deborah Dugan, adds, "By partnering with fresh and forward-thinking eos, we're keeping a light on the AIDS fight. With eos's support, we'll bring one of the world's deadliest epidemics to its knees."
