L’Oréal USA has made two executive announcements.

Nathalie Gerschtein will serve as president, Consumer Products Division, L’Oréal USA, effective March 1, 2019.

Gerschtein joined L’Oréal USA in June 2018 as president, Maybelline New York, Garnier and essie. She has been with the L’Oréal Group for 17 years. Gerschtein started her career in France within the L’Oréal Paris brand, and has held several key positions within L’Oréal’s Consumer Products Division, including Garnier brand marketing for the European zone and general manager of L’Oréal Paris and Garnier in India. In 2013, Gerschtein became head of the Consumer Products Division in Thailand and then country manager, a position she held until moving to the U.S.
 
Gerschtein succeeds Michel Brousset who has decided to pursue personal entrepreneurial activities outside of the L’Oréal Group.
 
Frédéric Rozé, president and chief executive officer of L’Oréal USA and executive vice president of the Americas Zone, says: “Nathalie’s business acumen and vast experience within the Consumer Products Division will be a critical asset in driving strong acceleration of our omni-channel strategy. Her expertise in eCommerce, her vision to reinvent the in-store environment and her deep knowledge of the very strategic skincare category make Nathalie the perfect candidate to realize the modern, strategic direction of the Consumer Products Division in the U.S.”
 
To succeed Gerschtein, L’Oréal USA has appointed Alanna McDonald as president, Maybelline New York, Garnier and essie. McDonald is currently president, L’Oréal Canada Consumer Products Division. In her new role, she will oversee all aspects of business leadership on the portfolio of brands and is responsible for accelerating their growth in the U.S. market.
 
PHOTO: Nathalie Gerschtein (L); Alanna McDonald