02.14.19
African Pride has launched a new line -- the Black Castor Miracle collection, formulated to nourish and protect the hair from damage.
The eight-piece Black Castor Miracle collection includes: Prep & Leave-In Moisture Butter; Anti-Humidity Heat Protectant Spray; Braid, Loc & Twist Gel; Hold & Cover Black Edge Gel -- and more. The packaging includes jars, bottles and tubes with gold accents and shiny labels.
The new range provides women with a simplified regimen to change the way they care for their hair before, during and after wearing protective styles; which include braids, locs, weaves, wigs or any other hairstyle that tucks the ends of your hair away from constant manipulation.
Each product contains black castor oil; the number one ingredient associated with hair growth and other premium, all-natural ingredients like coconut water, jojoba, tea tree, peppermint, coconut and soybean oils, coconut milk and shea butter.
Kendria Strong, director of marketing, African Pride, says, "Through our research, we know that within the past 12 months, more than 65 percent of African American women have worn their hair in a protective style. We also know that consumers experience breakage and damage while wearing these styles due to lack of knowledge around proper hair care, so we made sure that Black Castor Miracle products were simple, multi-functional and created with the highest quality ingredients..."
African Pride is a hair care manufacturer with more than 30 years of experience creating quality, affordable products.
Each product is priced between $4.49 - $4.99 and is available beginning February 2019 at beauty supply stores nationwide.