RevitaLash Cosmetics has named Lori Jacobus as President.

Jacobus – who brings more than 30 years of experience to the role – has served as Chief Marketing Officer at RevitaLash Cosmetics since 2017, spearheading the execution of a brand redesign with insight into the emerging lash and brow enhancement category, improving top and bottom line growth, and establishing RevitaLash Cosmetics as the top Physician developed luxury lash and brow beautification brand on the market.

Michael Brinkenhoff, M.D., founder and CEO of RevitaLash Cosmetics, says, "Her business acumen, vast experience, and proven track record in the industry makes her an invaluable asset. Her knowledge of sales and marketing, coupled with strategic category-specific experience, make Lori the perfect candidate to shape and realize a modern vision for our brand."

Jacobus says, "This brand has been a frontrunner in the lash and brow category, maintaining an impressive string of accomplishments through innovative products and longstanding charitable relationships. I look forward to continuing to shape the Global omni channel experience for our consumers, and the future of the brand."

Prior to arriving at RevitaLash, with strong beginnings in advertising, Jacobus founded IceBox, a full-service advertising and marketing agency. She led her team to successfully ready skincare brand StriVectin for acquisition, while simultaneously launching beauty brands Yes To Carrots and InCoco. Jacobus focused her brand-building experience to the Client side when she joined Murad Skincare as Chief Marketing Officer, where she again helped ready the company for acquisition to Unilever's prestige division.

Photo: LinkedIn/LoriJacobus