01.30.19
Milani Cosmetics has announced Evelyn Wang as chief marketing officer. Wang most recently served as senior vice president of marketing at Wet ‘N Wild where she was largely credited with enhancing the brand’s imagery to increase its relevancy to Gen Z and Millennial beauty consumers, which directly resulted in the brand’s ranking among the top-10 most Googled beauty brands of 2017.
Wang also played an integral role in increasing Wet N’ Wild’s distribution channels both domestically and globally, including the brand’s expansion into Ulta and Boots in 2018, significantly increasing retail sales and dollar sales during her tenure. She has also held senior leadership positions at L’Oréal Paris (Hair Color/Skincare), Johnson & Johnson (Neutrogena Color Cosmetics) and The Estée Lauder Companies.
In addition, Wang was awarded the Women’s Wear Daily/Beauty Inc.’s prestigious Brand Builder of the Year award in 2016.
Wang also played an integral role in increasing Wet N’ Wild’s distribution channels both domestically and globally, including the brand’s expansion into Ulta and Boots in 2018, significantly increasing retail sales and dollar sales during her tenure. She has also held senior leadership positions at L’Oréal Paris (Hair Color/Skincare), Johnson & Johnson (Neutrogena Color Cosmetics) and The Estée Lauder Companies.
In addition, Wang was awarded the Women’s Wear Daily/Beauty Inc.’s prestigious Brand Builder of the Year award in 2016.
