Every generation of consumers has a different perception of beauty -- but what do they think about sample-size products? Do they work to help entice them to buy the full-size product?

In our Expert's Opinion column, Evolving Perspectives of Beauty: GenZ, Millennials and Boomers, Elle Morris, CEO, HMS Design discusses each generation of consumers -- and how they view sampling programs. 

Morris writes, "The best way to encourage trial amongst this group is through free sampling," referring to Boomers. 

What about the other age groups? The takeaway, concludes Morris, is this:

"Fusing the on-line experience with the in-store experience is vital; understanding that racial and gender barriers are falling to the wayside and that free samples are critical are all imperative to keep brands relevant with consumers of all generations."

And many brands and retailers are following this strategy -- a screenshot from Smashbox's website is shown above, left. The brand offers a variety of minis, in cute pouches -- and many are free with a purchase.

Take a look at the full story at the link above -- and don't underestimate the appeal of a sample.