03.06.19
Bobbi Brown Cosmetics is focusing on 'Confident Beauty' as a message in its new campaign, featuring Yara Shahidi, Elizabeth Olsen and NiNi as celebrity ambassadors (shown above, left - right.)
As the brand's new global celebrity spokeswomen, the three actresses will share their "beauty truths" – the guiding honesties behind the lives they lead, to inspire women everywhere.
Sandra Main, president, Bobbi Brown Cosmetics, says, "Remaining true to our brand's core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer - confident, individually beautiful and defining success on their terms."
A Spotlight on Foundation
The campaign will hero the brand's longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation and Intensive Skin Serum Foundation. The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally.
Black and Iranian actor and activist, Yara Shahidi explains what drew her to Bobbi Brown, "I think the brand represents what my generation represents: The importance of inclusion. The fact that it's been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it's not a commercial trend but something they're committed to."
