Nutrafol, a leading nutraceutical supplement brand clinically shown to improve hair growth, is introducing a new brand identity -- just in time for the launch of its personalized hair growth plan for men and women.

The ingestible, natural solution for hair health addresses deficiencies and imbalances including menopause, stress and gut health -- to optimize hair growth.

The brand's new visual identity has a refreshed look, tone and design. The new packaging captures Nutrafol's mission to "deliver premium quality and performance in every aspect of the brand," the company says. 

Next, the company will launch a line of topical products, including the shampoo + conditioner and scalp treatment shown above.

The Products

Nutrafol's existing nutraceutical solutions, Core for Men and Core for Women, are recommended by more than 1,300 physicians, clinics, and stylists. Now, Nutrafol is introducing a Core for Women Plus formula to support women before, during, and after menopause. Core for Women received Allure's "2018 Best of Beauty Breakthrough Award".

In response to customer demand for a more customized, holistic approach to hair, Nutrafol also recently launched its Targeted Boosters. The new product lineup provides a more personalized solution to hair wellness, the brand says. 

Customers first take a Hair Wellness Evaluation -- a personalized assessment that leverages a proprietary algorithm to provide users with a customized recommendation of Nutrafol ingestible solutions, called the "GrowthPlan." Twelve new formulas to cater to every individual's hair health needs.

Giorgos Tsetis, co-founder/CEO, Nutrafol, says, "Achieving healthier hair requires addressing underlying causes of imbalances and stressors on a consistent, ongoing basis. Guided by thousands of client case studies, we reverse engineered our algorithms to complement our core formulations with holistic and personalized solutions for every unique individual's hair wellness needs."